The Final Verdict: Which cover will it be??
Wow. I can’t thank you all enough for the incredible feedback you left for me last week. As a result of your comments, suggestions and votes we’re down to the four final covers—a couple of which are new, slightly-altered renditions of the older ones, and one of which will be the final cover.
I must say, I’ve been staring at these covers for over a week now and they’re beginning to look like one big blur to me, so I’m really, really counting on your help to make this decision once and for all! (This is both my way of guilting you into voting and thanking you immensely in advance for doing so!)
A few notes about the changes we made before I unveil the four final choices:
- We heard pretty consistently that my name needs to be smaller, with which I agree, so that’s going to be a definite.
- A couple people mentioned that the title should be a little bit more professional. In particular, they didn’t like the word “Sucks.” My feeling is that business books don’t have to be boring just because they’re educational. This title is a nod to that as well as to the fact that, well, RFPs really do suck, which is no doubt a sentiment shared universally. I also feel that the title—whether loved or hate—is provocative enough to pull people in for a closer look. From there, I hope the content will speak for itself.
- A couple of you mentioned that you liked the little HBS man inside the “O” in my first name, so we’ve tried to incorporate that more. By the way, this was surprising to me as I didn’t think much of it, but hey, the masses have spoken and I’m going to listen.
- The most popular covers were covers 1 and 6. Before I read your comments, I was dead-set on Cover 6, but your votes have led me to seriously consider Cover 1 (or a rendition thereof). The following options are different plays on those two covers.
Oh, one more thing: I know that a few people liked the covers that featured the title being literally sucked away, but I just couldn’t wrap my head around them so I had to make an executive decision: Vetoed! (Sorry if those were your favorites.)
Now, without further ado, I present you with our four finalists…
Cover 1
Cover 2
Cover 3
Cover 4
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I love the balled up RFP on Cover 3…. It would be amazing to incorporate that into Cover 1…
1I also love the wadded paper. Wish the title was red though, I think the gold title doesn’t pass the “stop me in my tracks” squint test. By that’s just my opinion; I could be wrong.
2I like the balled up paper on this one, plus it has the man in the O. I guess I don’t really get the crumpled paper image in the background of the other 3.
3It sounds like we should go with Cover 3 but consider replacing the orange-gold title with a red one. Is that what I’m hearing??
(I’m not just nosy–I’m Tom’s publisher
)
4