
I’ve been working with a number of companies lately on big deals – deals up to $100M. The companies are on both coasts, in the midwest and in the southeast. They’re in very different industries and their customers are government, private, public and education groups. Diverse enough?
However, every one of these deals has had the following in common: they all required some sort of RFP response as a part of the process. In each case I served as strategist, RFP response coach and pitch doctor. There are bunch of great things to share with you out of these and I will over time, but today, I just want to talk about the RFP Frame. How do you frame your response? I use the 4 Cs of the RFP Frame.
Candidly, most people start with responses they used for past RFPs. Then they cut and paste and massage what they come up with and call it good. The problem is that they are thinking about the process of writing the response and what they want it to say, not the process of reading the RFP and what the readers are looking for. The 4 C’s focuses on building the guidelines for the response in the terms of the reader. Here goes…
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