
Guest post by Tim Searcy
When I grew up, social networking was code for cocktails at 5:30 PM. Now I find out that it’s code for just about anything and everything digital that brings disparate individuals and groups together: blog postings, topic-based forums and many other platforms I’m just now getting my head wrapped around.
My friend and colleague Azlin Happley sent the old timers in the office some clear rules of engagement for Social Networking, and I thought it would be nice to let you weigh in as well. She is classified into whatever the sociologists call the most recent generation, and I trust her knowledge of the technology that makes me go “WOW!”
Social networking is often about reading a lot of postings, and carefully selecting the person that you want to engage in conversation. However, instead of the blast nature of some other forms of marketing, you have to be very one-on-one when the promise is a one-to-one relationship. This means you will have to e-mail the person you want to connect with, and this is where it can get hairy…
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